Apple powers up iPads after pandemic-fueled surge



This handout image programs Apple item supervisor Raja Bose discussing the brand-new iPad Pro lineup at Apple Park in Cupertino, California

Apple on Tuesday revealed a brand-new lineup of powered-up iPads consisting of some with 5G connection, reacting to rising interest in tablets and home-based work and play throughout the pandemic.

The California tech giant likewise presented a revamped suite of iMac computer systems with a sleeker appearance and more power thanks to its own M1 chips.

The M1 chip is likewise powering the brand-new lineup of iPad Pro tablets revealed at an occasion streamed from Apple’s head office, at which the business revealed a series of upgrades and brand-new services.

“The revolutionary M1 chip has been a breakthrough for the Mac, and we’re incredibly excited to bring it to iPad Pro,” stated Greg Joswiak, Apple senior vice president.

Joswiak stated the chip will allow a “huge jump in performance… all in a device users can hold in one hand.”

The brand-new iPad designs highlighted the occasion after the tablet computer systems entered into higher prominence over the previous year.

Worldwide tablet sales reversed a decreasing pattern and increased 13.6 percent for the year, according to research study company IDC, with Apple catching one-third of the marketplace.

The brand-new Pro tablets have actually enhanced display screens, much better connections to external devices and cellular designs will consist of 5G connections, Apple stated.

The gadgets will begin at $799 in the United States for the 11-inch design and $1,099 for a 12.9-inch gadget.

Amid a surge in working from house, “Apple has seen a major renaissance of growth from its iPad… showing 40 percent year-over-year growth the last few quarters as more employees/students went through an iPad refresh,” stated Daniel Ives at Wedbush Securities.

“We estimate less than half of iPad users globally have gone through a refresh the last year with some clear pent-up demand that these new iPads will unleash in the next few quarters.”

The brand-new all-in-one iMacs will provide a thinner style, and include the finger print ID and high-resolution video cameras seen in Apple mobile phones.

Apple revealed its “Air Tag” gadgets which can be connected to products to assist individuals discover them, and revealed a brand-new purple color for its iPhone 12 lineup.

The business likewise stated it would start providing podcast memberships, ramping up competitors with competing Spotify.

Apple to host virtual iPad occasion, might mean brand-new AirPods

© 2021 AFP

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Apple powers up iPads after pandemic-fueled surge (2021, April 20)
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