Made In Chelsea’s Andy Jordan: Being an influencer made me ‘a puppet’


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Andy Jordan didn’t even have an Instagram account prior to he began on Made in Chelsea in 2012.

“Overnight, there were hundreds of thousands of people watching what I was doing,” he states about appearing on the program.

He’s now got 290,000 fans.

“You’re like, ‘Everyone wants to follow me and talk to me’ – that’s almost like a drug,” he informs the Victoria Derbyshire program and Panorama.

Andy was having a hard time. His TELEVISION personality and pressing out a continuously filtered life on Instagram were currently taking their toll.

Offering things he didn’t think in was the final stroke.

He states he specified where he “just turned into a ghost… I didn’t even care if I got hit by a bus”.

Andy was promoting products you see on lots of Instagram influencers’ accounts, such as teeth-whitening items and protein supplements.

“It’s the easiest money I’ve ever made,” he states.

“There were a couple that were £500 for a picture – the most would have been about £2,000.”

He includes: “I just did what I was told… Obviously the management want you to do these things because they make money off it.”

Andy does not go to the fitness center, however was still asked to promote a protein supplement.

“I was like, ‘This is insane’, because I didn’t work out. My agent was like, ‘Well pretend you work out’.”

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Andy Jordan (in the denim coat) left Made in Chelsea in 2015

It specified where Andy entered into a fitness center simply to take an image of the item on the fitness center devices. However that’s not the weirdest demand he’s had.

“I’ve been asked to have cosmetic surgery before,” he informed us.

“I’ve been asked if I’ll have liposuction at a particular clinic, and then document about the process.” Andy stated no to that demand.

He was earning money, however the consistent selling took its toll on Andy.

At the exact same time, he was starring in Made In Chelsea, a scripted program made to appear like reality TELEVISION.

“You just become a puppet… you’re literally like the packaging,” he states.

“I’d lost who I was because everything was directed by someone else.”

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Andy has a music profession and runs a clothes business

Andy likewise ended up being worried at the impact his filtered life was having on his fans.

Majority of 18 to 34-year-olds feel that reality TELEVISION and social networks have an unfavorable impact on how they see their bodies, a BBC survey discovered in 2015.

“I genuinely think that people could die as a result of the phenomenon that is social media,” he states.

“If you’re constantly surrounded by a world that’s better than you, or looks nicer than you, or has a faster car than you – that’s when you suddenly go, ‘Wow, I’m useless’.”

Andy is frustrated at himself “for not fully understanding what I was doing from day one”.

He still posts on Instagram and still does paid posts – simply not for teeth whiteners and protein shakes anymore.

“At least now if I’m promoting something, it’s something that I’m passionate about,” he states.

However a story he informs reveals the impact individuals like him might have had on other individuals – even kids.

“I had a chat with some household buddies and I was talking with a kid who’s 7 or 8 years of ages.

“I stated, ‘What do you wish to do when you’re older?’ and he resembled… ‘Well, I simply wish to be an Instagrammer.’

“I resembled… ‘That’s not a genuine task’.

“That’s when I resembled, ‘Whoa, this culture is actually frightening’.”

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